Bill Michelon: Cryptocurrency Investor & Internet Entrepreneur

Bill Michelon is in the digital advertising space with a special knack for developing brands to dramatically improve sales. He began his professional career with a traditional corporate job before embracing his entrepreneurial spirit by starting up his own company.

He continues to run his business while also serving as a consultant to help other entrepreneurs experience the level of success he has with their brands and businesses.

Michelon is extremely productive in all areas of business, but somehow, found the time to become a cryptocurrency investor and enthusiast while managing his successful professional life. We recently had the chance to connect with Bill about why he is such a supporter of cryptocurrency and where he sees the space headed in 2018.

1. Why did you get involved with cryptocurrency?

I have been intrigued by cryptocurrencies for some time now, so I devour all the news and information I can find. Every time I do, I learn about another amazing benefit that I didn’t know before. It’s honestly really exciting to research every day.

I am a believer that complacency should be avoided in every walk of life. We live in an increasingly digital society and talented individuals are entering the digital marketing industry every single day. I remain at the top of my field not because I’m smarter than everyone else, not because nobody else is in my space, but because I understand that yesterday’s solution may be tomorrow’s problem. If you can’t adapt to the ever-changing business climate, the modern world will rapidly leave you behind.

I apply this logic to cryptocurrency as well. Traditional banking and currencies regulated by governments have dominated exchanges of goods and services for centuries now, but this does not automatically make this system ideal for 2018 and beyond.

In fact, I’d argue that digital currencies already offer enhanced security features, easier international exchanges, and lower costs per transaction that make them a viable alternative to the US dollar or any comparable foreign currency.

2. How do you use your media buying background when searching for coins to invest In?

I have always employed an analytical approach to my job, meaning I leverage powerful tools such as Google Analytics and other third-party information sources to come up with hard numbers that tell me whether any given campaign is working or not. I can then adjust my course as necessary, confident that I am making a strong decision.

Any investment, whether it’s in cryptocurrency or not, benefits from the same level of homework. My familiarity with marketing data allows me to examine any given coin’s price trends with a critical eye, allowing me to identify those with significant potential. I also examine the health of the crypto-economy identifying macro-level trends that help inform my micro-level investment decisions.

For example, the recent spike in the price of Bitcoin provides a clear indication that blockchain-based currencies are here to stay. They remain an industry with significant growth potential.

I also take the habits of others into consideration. For example, I have shifted virtually all of my advertising endeavors online as shoppers come to rely more on the Internet to help make their purchasing decisions.

Likewise, a recent episode of the CBS sitcom The Big Bang Theory was centered entirely on Bitcoin. This tells me that cryptocurrencies are increasingly entering the mainstream, gaining broader consumer confidence and value as a result.

3. How do you see blockchain technology impacting digital advertising?

I love cryptocurrency, but the underlying blockchain technology has even more potential. For instance, blockchain technology allows the development of smart contracts, or contracts capable of automatically executing themselves as certain conditions are met.

Integrating this technology will not only encourage companies to accept cryptocurrency as payment for goods and services, but also improve the digital buying process by making it more dynamic. Companies would then have the option of charging based on the success of any given campaign (through smart contracts) in addition to all the options currently available. I can’t wait to live in that world!

4. Last, what are some cryptocurrency trends you expect to see in 2018?

Some people think Bitcoin’s valuation is a dotcom-like bubble, but remember websites revolutionized the world as we know it today. Established players such as Bitcoin and Ethereum will continue to thrive in the marketplace, and new coins will join them in driving the continued success of cryptocurrency and the total market cap north of a trillion dollars.

I also think that cryptocurrency will become more useful as actual currencies instead of mere investment instruments or as a store of value.

For example, I expect to see some sort of crypto-based alternative to banking for consumer applications, such as credit cards, emerge in 2018.

I believe digital currency will become the leader in the payment remittance space, but that is probably more than a year away. The positive impacts will change the quality of life for more people globally as the power of cryptocurrency reaches the “unbanked”.

I expect blockchain technology to take a more active role in applications outside of the finance industry. Healthcare companies are beginning to use it to keep track of medical records and oversight, manufacturers can use it to keep tabs on their supply chains much like what ShipChain is working on, and personal security can benefit from marrying blockchain technology to the internet of things, to provide a few specific examples.

I am constantly discovering additional benefits of cryptocurrency. My final prediction is that crypto will do something amazing in 2018 that we can’t even conceive of yet!

To learn more about Bill Michelon, readers can follow his blog at BillMichelon.com, as well as, follow him on Facebook, Twitter, and LinkedIn.